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Excerpt from Evans's Essays: Practical Hints for Retail Jewelers by One of Them
R evans has told, in his Foreword, how these Essays came to be written, but he has not told why they were collected and published in book form.
The articles, as they appeared at first from week to week in The Manufacturing Jeweler, and later from month to month, attracted wide-spread and favorable attention. Readers of all classes, both among the retailers for whom they were primarily written, as well as among wholesale dealers and manufacturers, took frequent occasion both by letter and by personal interview to speak of the Evans Let ters in-words of the warmest praise. Mr. Evans seems to have the faculty of expressing in straightforward, readable language the ideas and aspirations which the majority of business men believe in and hope for, even if they do not always live up to them. His facility, directness and fullness of expression, concerning what might be ordinarily consid ered a dry subject, are quite remarkable, especially coming from a man without previous literary training. Some of his essays on business ethics, and the attributes of personality and character necessary for success, are quite equal to any thing Benjamin Franklin ever wrote.
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bound: 264 pages
publisher: Forgotten Books (May 21, 2017)
isbn: 0259855367, 978-0259855361,
weight: 12.6 ounces (